THE GILI BEAR PROJECT

Billion Avenue is a modern jewelry brand founded in 2020 in Antwerp, Belgium, by jewelry enthusiast Julie Deaulmerie. What began as a bold, neon-yellow, fashion-forward concept has evolved into a timeless, minimalist identity rooted in sustainability, inclusivity, and craftsmanship.

Handmade from recycled materials, our gender-neutral pieces are designed for versatility—meant to mix, match, and empower self-expression. With 35,000+ satisfied customers worldwide and over 100 selling points across Belgium, the Netherlands, France, the UK, and Italy, Billion Avenue continues to make high-quality, stylish jewelry accessible to everyone.

EVERYDAY AFFORDABLE LUXURY