ABOUT US

Founded in 2020 by jewelry enthusiast Julie Deaulmerie, Billion Avenue was born out of a passion for fashion and a desire to make beautiful, trendy jewelry accessible to everyone. With its bright, playful, neon-yellow brand identity, Billion Avenue made its first steps into the online jewelry market, offering a wide range of affordable, stylish pieces.

As trends and times changed, Billion Avenue felt the need to refresh its image and focus on a timeless, monochrome design aesthetic. In November 2022, the brand launched its new website and teamed up with CC//Close Continue. The new, minimalist look emphasizes gender-neutral collections made from recycled materials, reflecting Billion Avenue's commitment to sustainability and inclusivity.

Since its founding, Billion Avenue has been dedicated to creating high-quality, fashionable jewelry that is accessible and affordable. The brand's collections are designed to be versatile and adaptable, allowing customers to mix and match different pieces to create their own unique looks. From classic, elegant pieces to bold, statement-making designs, Billion Avenue has something for everyone

OUR MISSION

At Billion Avenue, we are dedicated to creating stunning jewelry that captures the beauty and elegance of solid gold diamond pieces – without the high price tag. Every piece is thoughtfully designed in-house in Antwerp, where we combine timeless style with modern craftsmanship. We use a thick layer of 14K gold or rhodium and the most high end zirconia stones to give each piece a radiant shine, while the hypoallergenic brass core not only ensures comfort but also provides exceptional durability. This careful construction allows our plating to hold beautifully, promising a long-lasting brilliance that looks just like solid gold and stands the test of time.