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Founded in 2020 by jewelry enthusiast Julie Deaulmerie, Billion Avenue was born out of a passion for fashion and a desire to make beautiful, trendy jewelry accessible to everyone. With its bright, playful, neon-yellow brand identity, Billion Avenue made its first steps into the online jewelry market, offering a wide range of affordable, stylish pieces.

Later that year, Billion Avenue expanded its reach by launching a vending machine that offered a selection of its best-selling pieces, available 24/7. And in November 2020, the brand opened its first flagship store in Antwerp, providing customers with an in-person shopping experience.

As trends and times changed, Billion Avenue felt the need to refresh its image and focus on a timeless, monochrome design aesthetic. In November 2022, the brand launched its new website and teamed up with CC//Close Continue for the refurbishment of its flagship store. The new, minimalist look emphasizes gender-neutral collections made from recycled materials, reflecting Billion Avenue's commitment to sustainability and inclusivity.

Since its founding, Billion Avenue has been dedicated to creating high-quality, fashionable jewelry that is accessible and affordable. The brand's collections are designed to be versatile and adaptable, allowing customers to mix and match different pieces to create their own unique looks. From classic, elegant pieces to bold, statement-making designs, Billion Avenue has something for everyone.

As it continues to grow and evolve, Billion Avenue remains dedicated to its founding mission: to make fashionable, affordable jewelry that everyone can enjoy. Whether you shop online, visit the flagship store, or grab a piece from the vending machine, Billion Avenue is always there to help you add a touch of glamour and sparkle to your life.


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