ABOUT US

Founded in 2020 by jewelry lover Julie Deaulmerie and her partner John Noseda, BILLION AVENUE was born from a simple idea: jewelry should feel like fine jewelry without barriers. Raised among stones and handmade pieces, Julie turned a lifelong passion into purpose when the designs she wanted did not exist.

Designed in Antwerp, Belgium, BILLION AVENUE creates effortless, timeless, and inclusive jewelry for every style, every age, every moment.

OUR MISSION

We believe jewelry should be worn, not stored away. Not reserved for rare moments, but lived in every single day. At BILLION AVENUE, we create jewelry that reflects the elegance of fine jewelry while embracing the freedom of modern life. Pieces that feel refined yet effortless. Designed to move with you, adapt to you, and evolve alongside your style. We design in-house in Antwerp, guided by timeless aesthetics and a contemporary mindset. Every piece is created with intention, balanced in tone, thoughtful in detail, and versatile by nature. Jewelry that invites you to mix gold with silver, classics with statements, and trends with permanence. We believe luxury should feel accessible, intuitive, and personal. Free from age, rules, or occasions. Jewelry is not about perfection, it’s about expression, confidence, and individuality.

Who layer without hesitation.
Who mix without rules.
This is modern jewelry.
Designed to be worn.
Designed to feel like you.